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NEWS

HYPR

London is not only the capital of England, as we all know, but also the capital of fashion & luxury business attracting millennial millionaires, fashion designers and brands.

After we received an email from Matthew, our client, who was inspired by our blog post about developing a taxi-hailing mobile app.

Hello APP Solutions team,

I have a whole fun and challenging project for you.

Can you develop a taxi booking app for the luxury segment?

Remember that here in London, the app will be promoted by fashion influencers, like Virgil Abloh, artistic director of Louis Vuitton menswear.

We are very excited about such an opportunity.

Customer requirements

After we contacted Matthew, we clarified further details about the project.

HYPR is the first supercar taxi booking app to operate on a subscription basis in the London area. Its fleet includes Rolls Royce, Gelentwagen, Lamborghini and other supercars, popular among wealthy young people, who prefer to rent cars rather than buy.

Matthew already had several screens designing his mobile app, so he was looking for a development team that could build the code for four independent products, as well as the logic behind and Stable infrastructure.

He also emphasized the limited time frames. We had just four months to develop the app’s MVP so the client could present it to the Transport for London (TFL) commission. It is quite difficult to book an appointment at TFL, this can only be done every 6 months. We had to prove the product and receive certification, so knowing the strict deadlines, we left no room for error.

Project Goals and Objectives

  • We needed to create a luxury taxi-hailing app that gave users the feeling of belonging to a closed VIP community. The concept of private members’ clubs is quite popular in the UK.
  • The app will operate on a subscription basis. Therefore, every potential member must be verified by the Administrator.
  • We needed to build four separate products, such as a registration website, Admin panel, driver and passenger apps, that were equally useful for all participants.
  • We also needed to make the applications comply with Transport for London’s Technical Solutions Requirements.
  • Find the right payment gateway for your Subscription website and develop a custom pricing algorithm

Our challenge

During the development phase, we faced the following challenges:

  • UI/UX Design : Since this is a luxury product, our team had to make the UX smooth and user-friendly.
  • Detailed documentation : Due to tight deadlines, our developers needed to develop a clean, error-free code from the first try. Therefore, we need to create super detailed technical documentation and define all possible user stories and scenarios in advance.
  • TFL Compliance : Our technical documentation must comply with the Transport for London Technical Solutions Demonstration Guide and the Technical Documentation Guide for PHO Applicants. Transport of London pays more attention to features related to lost and found property, complaints and compliments, vehicle details, booking records and private hire drivers.
  • Four products at once : In addition to creating an Admin panel and a Registration website, we need to develop full-fledged mobile applications for Drivers and Passengers with geolocation, personal profile, time Estimated pick up time, route optimization to avoid traffic jams and make both apps work simultaneously.
  • Price Aggregation Algorithm : We need to create a custom price generation algorithm to generate ride prices by analyzing multiple factors. The algorithm determines the ride price by combining the ride price, the driver’s location, the time the driver waits for the passenger, the passenger wants to extend the trip, the ride time, etc. In the case of the driver’s location too far from the passenger, we needed to develop a function that offers similar cars nearby and calculates the cost of the trip.
  • Refund logic :  Since the app is targeted at the premium segment, the first project release should work without errors. At the same time, we face the problem of refunds when passengers cancel trips. In this case, the refund depends on many factors, including when the passenger called the ride, the passenger’s membership type, the driver’s location, and others.
  • Hidden phone number :  Since the app’s users belong to the upper class, they respect their privacy. Therefore, we needed to hide the phone numbers of real app users and mask them with random phone numbers from the London area.
  • Real-time geolocation :  The app should always display the driver’s current location using the GPS built into the mobile device. The main challenge here is choosing the right geolocation API because most third-party geolocation modules operate with latency.
  • Limited resources : During this project, we often compared ourselves to the team that developed the Uber mobile app. However, unlike the Uber team, we have limited resources, including developers, funds, and timeframes, making our mission of developing premium, bug-free mobile applications almost impossible. cannot be done.
  • Bounty programs : In this step, we need to develop the logic for HYPR’s bounty program, which includes several user groups. The app rewards some users with 100 pounds that they can use for horseback riding. Additionally, some users get a free subscription for a few months, while others get a free lifetime subscription.

A four-product solution

We have developed HYPR, a transportation platform that offers exclusive supercar rental services to our customers. Platform includes:

  • Registration website
  • The web portal allows subscribers to submit registration forms within the HYPR app.

Admin dashboard

The web portal allows Admins to view and manage Subscribers and Customers, Drivers, vehicles, manage vehicle models, pricing and review statistics from both driver and passenger applications.

HYPR application

The mobile application is intended for Members, i.e. passengers who have been approved to register and can use the HYPR App. Members can call super cars, schedule departure times, and choose available super car models.

HYPR Driver

A mobile application for Drivers. Driver app users can log in to the app, add car details, view all nearby orders, pick up passengers and complete trips.

How did we do it?

  • Step 1. Make applications compliant with TFL requirements

    First, our business analysts checked all Transport for London requirements related to the application’s essential features to make the project’s technical documentation comply with it.

  • Step 2. Write technical documents

    Second, our business analysts, along with developers and technology leaders, start writing technical documentation for the project, highlighting all possible scenarios and stories of users for both driver and passenger applications. We have also created the best possible infrastructure for the HYPR platform.

  • Step 3. Prioritize features and plan an MVP

    Third, we analyzed all the user stories from the Technical documentation and prioritized the essential functionalities of both driver and passenger applications for the project’s Minimum Viable Product (MVP) . As a rule, we start all sophisticated projects as MVPs so that our clients can achieve proof of their business idea.

  • Step 4. Develop MVP back-end

    Fourth, we started implementing user stories and key scenarios for the passenger app, driver app, and admin panel. In this step, we also developed the Registration website and integrated the payment gateway.

Interesting features

Payment gateways

The HYPR application requires a reliable and accessible payment processor to process:

  • Manage subscription fees
  • ride payment

Additionally, we needed a refund solution for different stages of the trip. Therefore, we decided to integrate Stripe because it perfectly meets our customers’ requirements.

  • User-friendly interface
  • Merchant account features
  • Many payment methods
  • PCI DDS Compliant + AVS, SSL, CCV Features
  • Flexible API

Google Maps and Google Places

Geolocation is another essential application component, requiring third-party API integration for general map navigation, vehicle monitoring.

We used:

  • Google Maps for general web mapping and vehicle movement monitoring
  • Google Places to streamline navigation and provide additional information about different locations

Data security

One of the client’s requirements was to make the application GDPR compliant. This means the app must meet strict guidelines for managing user data, including a transparent data usage policy and ensuring data security. To make HYPR GDPR compliant, we used the following solutions:

  • HTTPS, TLS, SSH to encrypt data during data transmission;
  • BCrypt for database encryption;
  • DDoS protection;
  • PCI DSS compliance;
  • Activity logging and access management;
  • Limited access to production databases at the network level.

Our technology stack

  • Registration website – JavaScript, PHP, Firebase
  • iOS passenger and driver app- Swift
  • Admin Dashboard- Sonata and WordPress
  • Payment Gateway – Stripe API
  • Geolocation and maps – Google Maps, Google Places API, Visar Maps
  • Use analytics tool – Google Analytics
  • Environmental data centre, disaster recovery and backup site – Telehouse London

Team composition

  • Project management
  • Business analysis
  • 2 QA engineers
  • Front-end developer
  • 2 Back-end programmers
  • 2 iOS developers
  • DevOps

Result

We completed MVP delivery of two mobile apps, Admin Console, and a website with on-time registration, Matthew presented our project to the committee Transport for London, who approved our application for the London area. After launching the MVP, we entered the second phase of development and integrated other features to publicly release the app. Currently, we are continuing to develop the application and will soon launch a new version of the application with more features for both drivers and passengers.

The new HYPR release will include:

  • Recommend an alternative vehicle with the same number of passenger seats
  • Driver mode will allow app users to rent cars and drive themselves
  • Convoy mode will allow users to book multiple vehicles at the same time

For us, working on the HYPR project is a better experience than driving all the supercars at the same time.

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