Mobile App Knowledge
Make money with mobile application development
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With so many new types of mobile devices and mobile operating systems coming to market, app development is emerging more profitable than ever. App developers, even about 5 years ago, had a limited choice of mobile OS’ such as Windows Mobile, BlackBerry and Apple.
But today, with the emergence of so many new mobile platforms and their different versions; also with the concept of cross-platform formats of applications becoming more and more popular; The field of mobile application development will become a real treasure filled for developers to generate a decent sum of money every month, by creating mobile applications.
In this article, sento app design discusses the ways and means you can use to earn maximum money from mobile application development.
I. Highly profitable business
All the major app stores like Apple App Store, Google Android Market, RIM’s App World, Nokia Ovi Store, etc., have made billions of dollars in profits, over the past few years. Mobile applications are now emerging as one of the easiest and best ways to advertise and sell products and services, encourage social sharing of information and generally motivate mobile users towards growth. and maintain brand loyalty.
The mobile app development market is vast and offers huge scope for app developers and companies to succeed beyond their expectations, by making very little initial investment. Angry Birds is an amazing game app that has maintained its immense popularity among the masses. While many other such apps have been successful, this one has emerged as a best-selling app, by generating maximum revenue for its creator, Rovio.
II. The secret formula of mobile application success
There are thousands of popular apps out there, which have been downloaded millions of times by users. But very few of them are capable of generating the kind of revenue that the biggest players do. The real reason behind this has nothing to do with corporate ignorance.
Citing the example of Angry Birds again, Rovio has released a free version of the app for Android Market. This version also comes with an ad bar on it and this is exactly where the actual revenue comes from. Today, the company still manages to make more money from these ads than from actual app sales.
Of course, the success of an app depends on how many people use it, as well as how much time they spend on it. Rovio is an established company that has many years of application development experience behind it. The developer team focused on trying to attract mobile users, creating a game that encouraged them to continuously use the app.
The company has been giving regular app updates, also releasing free updated versions, which are eagerly awaited by its audience. Angry Birds is now more than just a mobile app – it is now a brand, boasting users from all over the world.
III. Use Mobile Social Sharing to your advantage
Mobile social app development is a great way to achieve success in the app market. This encourages users to share information with their friends online, with very little extra effort on the part of the app developer.
Mobile services like Facebook and Twitter are the best examples of such applications, which are a rage among the current generation of users.
While developing social apps may not be very profitable, combining this with in-app purchases would be a great way for developers to attract more revenue from their apps .
As far as mobile social gaming is concerned, the developer can offer users a completely ad-free version of the game for a nominal fee. Some games also make money by encouraging users to purchase virtual currency or advanced game themes for small amounts. This technique, while effective, also takes a lot of time and effort on the part of the application developer.
IV. Partner with brands and mobile service providers
Several app developers and companies are now partnering with mobile brands and carriers to release their apps with them. This could become a win-win situation if it works as intended.
However, the app developer will only be entitled to a portion of the revenue in this case, as he or she will have to pass on most of the profits to the mobile device brand or carrier in question.
Besides, each brand or carrier may have its own regulations regarding the application’s interface. This can end up stifling developer creativity. However, this is a good opportunity for new app developers to showcase their work and get noticed in the app market.
An interesting twist to this partnership comes at the end of the game: Gamers are partnering with brands and others to sponsor their games for pay. Twitch gamers, for example, are earning impressive income with the switch from app development to play-for-pay.
Best regards!
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